Business Marketing

Ethisphere® Institute

Students must answer TWO questions with equal weighting, a compulsory question on stakeholders and a further question from a choice of THREE optional questions. Enron’s auditor, Arthur Andersen, was found guilty in a United States District Court of illegally destroying documents relevant to the SEC investigation which voided its license to audit public companies, effectively closing the business. Strudler (2017) legitimates altruistic behavior by firms by undermining the claim that shareholders own them, and so are owed their surplus wealth. In the case of two exam questions each question counts for half the points to earn.

It is impossible to discuss business ethics as a branch of academia without taking a look at the relationship between business ethics and public image. The unique position that the small business owner is in regarding the formation of an ethics policy yields a great responsibility. I will show examples of both good and …