As the global economy continues to expand, the demand for international business education is higher than ever and expected to increase. The interdisciplinary approach in this programme, building on insights from business strategy, finance, corporate governance and politics, gives you an understanding of the international environment that companies operate in. In addition you also gain knowledge about the internal factors of an international company, such as management and international decision-making.
Finally, another reason for growth of franchising model is that it offers different alternatives and modes that can be more appropriate for some companies: that is, franchising can be not only a business format (with a complete method to conduct business, trademark, infrastructure) but also it can be a product distribution franchise” that just establish a supplier-dealer relationship, for example, Pepsi or Exxon.
As related to business firms, social responsibility concerns such things as protecting the consumer, paying fair wages …
