Learn more about market research, how it can improve your business decisions and how to conduct a market research campaign. He is one of the foremost thought leaders in Business Intelligence and Performance Management, having coined the term Business Intelligence” in 1989. Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies regularly fail to make insightful decisions about significant changes in their business and markets.
Initially we may require sponsors so that we can use the best tools and best technologies and not restrict ourselves only to open source tools. At our HQ in Amsterdam, you will be part of a team of analysts and you will be working closely with commercial owners and business stakeholders. One definition contrasts the two, stating that the term business intelligence refers to collecting business data to find information primarily through asking questions, …