Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from co-workers to industry peers. In the middle of that rosy business trend, however, the H-2 worker crisis has stalled most businesses and the downturn has hit us and most of our customers hard. Succession planning is reinforced throughout the value based business by the pragmatic philosophy that leadership is taking responsibility for getting things done, not a position that is held. Business plan should help identify not only strengths of a business, but areas that need improvement and gaps that need to be filled.
The third level, the Corporate Level, elevates the business development function, in larger companies, toward a Chief Business Development Officer’s role, which captures the full scope of business development. The internal business plan dispenses with the formalities that are needed when presenting a plan externally and focuses almost …