China is an fascinating market for fashion retail as Chinese customers’ motivation to buy fashion objects are unique from Western Audiences. Demographics have restricted association with purchasing motivation, with occupation, earnings and training degree having no impression; unlike in Western Countries. Chinese high-street buyers prefer journey and social purchasing, whereas internet buyers are motivated by concept buying. Another difference is how gratification and thought shopping influence spending over ¥1k per month on fashion gadgets, and regular spending influenced by value purchasing. In the early 2000s, Asian fashion became more and more important in native and global markets.

A every day resource for business insiders and fashion aficionados, BoF addresses the gap between the creative and commercial sides of fashion. Founded in 2007 as a easy, personal blog by Imran Amed, BoF grew right into a digital trade publication providing objective and holistic views on design, funding, marketing, commerce, and fashionable …