Sportsbooks and Clients: top-secret formula

Authoritative sportsbooks give clients a wide selection of important products. And it’s not just tools that help to save time and optimize the process of betting. Profitability of proposed pre-match odds, number of events, quality of live streaming play a decisive role at every stage of the client’s interaction with sportsbooks. 

A large number of competitors in the niche force companies to use more qualitative tools, software and data. Only that will allow companies to survive within a competitive framework. 

How to attract and keep new clients? BETER knows! 

BETER configures itself as a leading provider of sports&esports content, live streaming, live data and odds. Today the brand shows high results in the fast betting niche with a loyal audience regardless of a strongly competitive industry. What do they use to attract new customers? Besides a wide range of services, sportsbooks should provide clients with the following things: 

  • New content. Regularly updated content always attracts clients because of the possibility to stay in the loop. Bettors also are interested in relevant sports&esports content and creative formats. Every audience has different tastes and needs. The audience of YouTube is not the exception. BETER team members learned how to reach the viewers. 13M views monthly at the Setka Cup channel (the brand is powered by BETER)  prove it. Also, 35 million people in 152 countries watch BETER live streams every month. 
  • Jam-packed match schedule. Clients demand a large number of events 24/7 due to the pressures of their work and lack of free time. To address this complex issue effectively, BETER offers non-stop event feeds and new markets. This combination always helps clients to find interesting matches with live data and odds. 
  • Covering international sports or (and) esports tournaments. There is no secret that clients want to have access to international events and not only local tournaments. 

New clients are an essential component of the sportsbooks business. So, it’s important to know their needs and respond to demands.