As the world adopts new technologies aggressively, the uncertainties surrounding the displacement of human effort in different industries is a genuine cause for worry.
Look at the case of designers.
In as much as AI designers come in handy in the completion of a wide array of tasks, human graphic designers are worried that at some point, AI designers will completely replace human graphics. This post seeks to understand if graphic designers threaten human graphics. We will achieve this by digging deep to understand the catch in AI designers and where the human effort comes in.
What Does AI Bring to the Table?
Unknown to the average users, Artificial intelligence crawled into the design world a while back. If you are a hardcore who is sufficiently conversant with your tools, the entry of AI into the world of design didn’t go unnoticed. If you’ve been alert, you must have noticed that a good number of photo editing applications such as Adobe Photoshop have been steeping in Artificial intelligence.
But what does AI bring to the table?
Look at the case of Sensei – adobe’s machine learning and AI systems. They have significantly shortened the time designers spend on projects. It achieves this by suggesting assets present in its database and the changing backgrounds. AI is also one of Adobe software’s technologies in its paper documents digitization and predictive analytics.
Another good example is the AI that Netflix uses in its recommendation system. Netflix utilizes thumbnail projections. Thanks to thumbnails projections, users can easily choose their preferred movies. Netflix depends on thumbnails while selecting a movie or series to determine if it’s worth their time. Over time, Netflix realized that they could not rely on the title of a film alone to convince users to watch it, hence the entry of personalized thumbnails.
All the thumbnails selected are algorithm-based, and that’s how the user’s preference is determined. The history of viewing the selected thumbnails offers the highest conversion rate. Every Netflix program provides an array of posters that appeal to specific segments. The data and information that the algorithm gathers over time for different users based on the thumbnails make it possible for Netflix to identify its users’ genre.
Adobe’s and Netflix’s AI systems mentioned here are just the tip of the iceberg. Many brands in the world of designs have confidently embraced AI thanks to its numerous benefits.
Does This Mean That AI Will Eventually Replace Human Graphics?
Human graphics can do things that AI will probably never manage to do. For instance, AI cannot understand the nuances that humans can easily pick because they lack emotional intelligence. A human being can easily detect non-verbal actions, changes in tone and voice, and so on – something that AI still can’t.
Human presentation designers can also rest in the knowledge that AI cannot imagine. Originality is one of the things that make human beings special. AI cannot imagine, and this is perhaps one of the surest reasons AI designers can never fully take the place of human graphic designers.
For now, based on the above two examples and numerous others, graphic designers need not see AI as a threat. As things stand now, AI only serves by simplifying the work of graphic designers. Moving forward, you may want to think of AI as a tool that helps you minimize your legwork, besides performing tedious, repetitive tasks, and in turn, allowing you to give the bigger picture you’re all. Unless things change in the future, graphic designers should embrace AI as their assistants to produce far much better results in their projects.