Best Make BUSINESS MARKETING You Will Read This Year (in 2015)
Small Business Saturday reaches millions of customers and businesses each year – be part of the fifth year and get involved now! A qualified business broker will help educate the seller as to the process, help establish a valid market price, effectively market the business, screen buyers, and help qualify buyers, assist with negotiations, work with existing seller CPA and attorney, and work with closing attorney and overall management of the process and be there to advise the seller as to red flags!
In addition to ensuring that the business has enough capital, the small business owner must also be mindful of contribution margin ( sales minus variable costs ). To break even, the business must be able to reach a level of sales where the contribution margin equals fixed costs When they first start out, many small business owners under price their products to a point where even at their maximum capacity, it would be impossible to break even.
Some small businesses are further financed through credit card debt—usually a poor choice, given that the interest rate on credit cards is often several times the rate that would be paid on a line of credit at a bank or a bank loan Recent research suggests that the use of credit scores in small business lending by community banks is surprisingly widespread.
Today, more and more small to medium businesses are hiring the services of employee rewards service providers who have established relationships with suppliers and specialized companies, which track all the recent changes in employee rewards sector, accumulate necessary knowledge and practical experience, and effectively help other companies choose, implement, and manage employee benefits for small business.
Such groups often serve a dual purpose, as business networks to provide marketing and connect members to potential sales leads and suppliers, and also as advocacy groups, bringing together many small businesses to provide a stronger voice in regional or national politics In the case of independent business alliances, promoting the value of locally owned, independent business (not necessarily small) through public education campaigns is integral to their work.